Chris is always telling us to blog about what we’d like to work on so here it is. I just can’t get enough of the film and TV online campaigns that have been put together over the last few years. The way they managed to suck people in make people completely invested just astounds me. [...]
product placement mk 2
for about 6 seconds during I AM Legend while Will Smith wanders through an empty Times Square there’s a glimpse of a giant billboard poster advertising Batman Vs Superman. This sent the geek universe into a whirl with anticipation of this film and License! global even pointed it out as a big branding opportunity of [...]
Be Original
I’ve noticed a recent trend in advertising which I really want to have a little rant about, so bare with me.
In the last 2 months three different adverts have begun showing which blatantly, shamelessly rip off music videos.
First we had this:
The Berocca Advert ‘with the treadmills’ a bit like:
[...]
the obligatory 2009 prediction post
It’s the beginning of the new year and so like everyone else I feel compelled to tell you what’s going to happen next so here are my predictions for the year:
Music
I’m usually pretty good at the music, last year I called the Ting Tings (after two years of trying to work out who sung that [...]
