for about 6 seconds during I AM Legend while Will Smith wanders through an empty Times Square there’s a glimpse of a giant billboard poster advertising Batman Vs Superman. This sent the geek universe into a whirl with anticipation of this film and License! global even pointed it out as a big branding opportunity of [...]
the obligatory 2009 prediction post
It’s the beginning of the new year and so like everyone else I feel compelled to tell you what’s going to happen next so here are my predictions for the year: Music I’m usually pretty good at the music, last year I called the Ting Tings (after two years of trying to work out who [...]
Chinese Democracy: the finest PR campaign never performed
Today sees the release of Chinese Democracy, Guns ‘N’ Roses’ first album since 1994. If you don’t know the back story to the album best catch yourself up with Wikipedia. Suffice to say I was 9 when they started recording the album and even I’m holding my breath in anticipation. The last anyone knew Chinese [...]
The Welcome Post
So being as I’m the new boy I should probably introduce myself: Hi, I’m Paul Crouch, you may know me from my admittedly rather abstract post on the Wolfstar blog (I’m going to try to keep it simpler than that, honest). I’m planning to blog more on PR, but as with every other blogger there’ll [...]
