One word; Plastics (easier to get into than PR anyway)

A couple of days ago Adam Lewis posted asking whether PR would attract more and better candidates if more PR agencies offered grad schemes. I’m of the opinion that too few agencies offer grad schemes and that does effect the quality of graduates coming in to the industry.

Jedh, however doesn’t think PR needs schemes because the industry gets all the grads it could ever want (proven by the low starting salaries) and having to jump through all the hoops makes sure only the grads who really want it get in.

Bollocks. the big financial grad schemes (PWC, Deloitte) claim to receive around 100 applications per place. Edelman’s grad scheme received 250 total; Competition for Grad places in PR is not that high. The low stfondue_graduate_wideweb__430x396arting salaries are a symptom of the industry valuing experience over new grads. Where other industries relish the chance to train a grad to work exactly as the company needs them (Law firms often recruit students between university and law school so they can provide their own training alongside their law studies) Pr agencies prefer to take on employees with a proven track record who will not need the expense of extensive training.

In order to get in to PR most Grads have to do a string of unpaid work experience placements to show they have some modicum of experience and, apparently, a commitment to the industry. In reality what this does is bar entry to many people who live outside London: I was lucky enough to get in at Wolfstar but a friend who lives in the same area couldn’t get in at one of the handful of Leeds agencies and after 6 months of trying has been forced to give up. This drives away grads who simply can’t afford to spend months doing unpaid work and sends them to industries which pays them well and doesn’t demand they bankrupt themselves before they’ve even begun.

PR needs more companies offering grad schemes in order to pull in the best and brightest and give grads a chance at fighting their way into the industry; just because you can’t spend months doing unpaid work doesn’t mean you don’t care about working in the industry.

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Online Room 101

Jed tagged me in a meme and dammit I intend to follow through, so here we go:

 

101room

 

I had a little problem with this one because the nature of the internet is such that if you don’t like something you just don’t go to it. However, i managed to scrape a few together and without further ado the websites I’d like Paul Merton to send to the room are:

Number One

LolCats.com (i refuse to link to these despicable and depraved sites)

Lolcats some how finds comedy in pictures of cats with poorly spelt captions. Its the online equivalent of Jackass: comedy for people who don’t really understand actual comedy. I wouldn’t mind if the pictures would just stay on the lolcats site but some how they spread, they are pandemic. They arrive in my emails, have appeared in posts on my RSS and even infected actually comedy websites (i’m looking at you, cracked.com)

 

Number Two

MySpace.com

I know Jed called this one but he was right, I never bought in to MySpace. My first friend on it was a pole dancer who added me (i was 14 for god sake, even I knew that was messed up) and once I’d found all of my friends that was it we never did anything with it, we just cruised other people’s profiles. The ‘blogs’ are filled with those crappy questionnaires people always sent to your hotmail account before MySpace came along and the music that plays every time you move on to a new profile is often horrific, always too loud. My sister is on it now and she loves it; lots of scene kids quoting Poe stories they haven’t read and filling their profiles with My Chemical Romance songs because it makes them look ‘deep’.  I suspect if i’d been young enough for Bebo this rant would have been about that. As it is shut down Myspace and het yourself a Facebook account

Number Three
MSN Messenger

Not a website and I’m sorry about that but MSN deserves to be sent down. I liked it when i was 14 because there was no better option: My friends had MSN so i was stuck with it, but there was also a whole bunch of people I knew but really didn’t like on there. These people would add me and it didn’t matter whether I accepted or not; sooner or later I’d be thrown in to a group chat with them. Now it’s even worse, my friends have refused to move on to Skype so i still get stuck with MSN and all the weirdoes who never moved on and still talk to me about that time i swore at the teacher. A few weeks ago my friend put her ‘personal message’ as ‘I can’t wait for march 13th 2009’, someone we went to school with messaged her asking what she “thought about April 2009 being the end of the Armageddon.” Such things shouldn’t happen on a private messenger service and MSN belongs in room 101.

 

Reckon I’ll tag Natalie Smith and Becca Caddy, enjoy

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